At Classy Broads, we are on a mission to empower women not only in our small company, but across the world. Susie is our pride & joy. Here’s why:
A word from the amazing woman who roasts all the magic beans in our signature rose gold bag.
“When you sip your morning brew or chug your afternoon pick-me-up give a quick thought to the women coffee producers who made that cup possible. In the exotic and steamy places of the world women are working in coffee plantations planting, tending, picking, and sorting coffee.
Like most people, I had no idea what it really took to get to the grounds I needed to start my day. In my quest to be a coffee roaster, I was fascinated to learn about these women and the intense hands-on work my cup of inspiration required. I was also enlightened and now understand the discrimination they faced in wages, education, and lending.
In recent years, the coffee industry and organizations like the International Women’s Coffee Alliance have pushed to ensure that the women are paid equally with the men, have a say in the family business and finances, and are offered the opportunity to learn how to be better coffee producers. This seed change has meant that the women are able to provide for themselves, their families, and their communities.
“As a woman coffee roaster in my safe little corner of Oriental, North Carolina, I am working to support these women.”
Ladies, maybe these are just the magic beans you need to take on the world! Now, gents, be reassured that nothing untoward will happen to you when you drink this wonderful brew. But, sip by sip outstanding things will continue to happen for the women who produced the coffee. Every little sip helps.”
– Sally Pichette, Croakertown Coffee Company